Kavya Menon
Profile
SEO Specialist with 4 years of experience growing organic traffic for edtech and e-commerce brands. Drove a 210% increase in non-branded organic sessions for a Hyderabad edtech platform and improved average ranking position from 18.4 to 6.2 for 500+ target keywords. Skilled in technical SEO audits, Core Web Vitals remediation, and programmatic content at scale using Python.
Experience
- Grew non-branded organic sessions from 320k to 992k monthly (+210%) over 14 months through a pillar-cluster content architecture and internal linking overhaul.
- Improved average position for 500+ priority keywords from 18.4 to 6.2 by fixing crawl budget waste, canonicalisation errors, and duplicate-content issues.
- Led Core Web Vitals remediation project that lifted LCP from 4.8s to 2.1s across 12,000+ course landing pages, correlating with a 22% improvement in click-through rate.
- Built Python scripts to automate weekly rank-tracking reports and GSC data export, saving 8 analyst hours per week.
- Managed on-page SEO and backlink strategy for 6 client accounts across e-commerce and BFSI verticals, increasing combined organic traffic 65% in 12 months.
- Executed a digital-PR and link-building campaign that secured 120 high-DA (40+) backlinks for an insurance client, improving domain authority from 28 to 41.
- Conducted technical SEO audits using Screaming Frog and Ahrefs for a retail client; resolved 4,800+ crawl errors, recovering 18% of previously de-indexed pages.
Education
Skills
Certifications
- Google Analytics 4 Certification — Google (2024)
- Ahrefs SEO Professional Certification (2023)
- Technical SEO Certification — SEMrush Academy (2022)