Shreya Iyer
Profile
Senior Content Writer and strategist with 5 years creating SEO-driven long-form and short-form content for fintech and B2B SaaS brands. Grew a brand blog from 15k to 120k monthly organic visitors through pillar content and guest publishing. Published 200+ articles ranking on page one of Google for competitive keywords. Adept at product copywriting, email sequences, and cross-functional content calendaring.
Experience
- Grew Razorpay's Learn blog from 15k to 120k monthly organic sessions in 16 months by owning the content calendar, targeting long-tail fintech keywords, and building 14 pillar-cluster topic hubs.
- Authored 40+ high-converting product landing pages for Razorpay Payment Gateway, POS, and Payroll; pages collectively generate 8,000+ demo-request clicks per month.
- Reduced email unsubscribe rate from 3.1% to 1.4% by rewriting the 6-email nurture sequence with stronger personalisation and clearer CTAs.
- Mentored 2 junior writers on SEO writing fundamentals and brand tone, cutting editorial review rounds from 3 to 1.5 on average.
- Produced 6–8 SEO blog articles per month for Freshdesk and Freshsales product lines; 42 articles ranked on Google page one for target keywords within 90 days of publish.
- Collaborated with the product team to write 12 in-app microcopy revisions; user testing showed a 17% improvement in feature discovery for revised flows.
- Created a company-wide editorial style guide adopted by a 10-person content team, reducing brand-voice inconsistencies flagged in QA by 60%.
Education
Skills
Portfolio Highlights
- Razorpay Learn Blog — 10 pillar articles each with 3,000+ monthly organic sessions
- Freshdesk Customer Service Guide — featured in G2 as a top industry resource (2021)
- B2B SaaS writing samples: shreyaiyer.contently.com