Digital Marketer Resume Example

Digital marketer roles in India — especially at D2C, edtech, and SaaS companies — are screened heavily on ad spend scale, ROAS or CAC targets hit, and channel-specific certifications. Recruiters want to see exact monthly budgets managed, blended ROAS or CPL numbers, and tools you own end-to-end. GA4, Meta Business Suite, and Google Ads certifications are near-universal filters. The stronger your attribution and analytics story, the more senior the role you can target.

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Key skills

  • Google Ads (Search, Shopping, UAC)
  • Meta Ads Manager
  • GA4 & GTM
  • SEO & on-page optimisation
  • Email marketing & automation
  • A/B testing & CRO
  • Performance reporting (Looker Studio)
  • Influencer & affiliate marketing

Resume tips

  • Lead with ad spend scale and ROAS — '₹1.2 crore/month at 4.8× ROAS' tells recruiters more than 'managed digital campaigns'.
  • Name exact tools with version (GA4 not 'Google Analytics') and list certifications — many JDs filter on these before the recruiter reads further.
  • Quantify before-and-after: CPL reduced from ₹X to ₹Y, organic traffic from 80k to 192k monthly sessions.
  • Separate paid and organic results clearly so hiring managers can match you to the specific channel they're hiring for.

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