- Built a ₹22 crore qualified pipeline in FY24 through structured outbound prospecting and channel-partner activation; closed ₹14.6 crore, achieving 118% of annual revenue target.
- Signed 3 enterprise partnership agreements (B2B marketplace, ERP integrator, and a Tier-1 D2C brand) contributing ₹9.4 crore combined incremental ARR.
- Expanded serviceable market from 4 to 17 Tier-2 cities by recruiting and enabling 13 regional channel partners, reducing direct sales CAC by 28%.
- Presented monthly business reviews to VP level, maintaining a 92% forecast accuracy on a rolling 90-day pipeline view.
Vikram Reddy
Executive Profile
Experience
- Onboarded 320+ restaurant partners in Bengaluru North zone in FY18, exceeding quarterly onboarding target by 35% and contributing to the zone's 2.3× GMV growth.
- Negotiated exclusive launch partnerships with 12 QSR chains across Bengaluru, securing preferential commission rates that improved zone EBITDA margin by 1.8 percentage points.
- Designed an SME restaurant enablement workshop series attended by 180+ owners, reducing partner churn from 22% to 14% in the zone within 6 months.
Education
Credentials
Pipeline Development & Management · Enterprise Partnership Negotiations · Go-to-Market Strategy · Channel Partner Enablement · CRM — Salesforce · Market Expansion Planning · Revenue Forecasting · Executive Stakeholder Management
Key Partnerships Closed
- Delhivery × Unicommerce ERP Integration — ₹4.1 crore ARR (FY24)
- Delhivery × Meesho Marketplace Preferred Logistics Partner — ₹3.8 crore ARR (FY23)
- Swiggy × McDonald's India Exclusive Bengaluru Launch Partnership (FY19)